A family story


The company is founded in 1951 in Chagny in Burgundy by Félix Picard. Michel Picard took part in 1958 and helped him developing it.

The story of the company kept writing itself with a fast growing business into the iconic wine regions such as Bourgogne, Loire Valley and Rhone valley.

We inherited this connection to the land, these family values, and this open minded approach.

We craft wines with precision & passion


We craft wines of all types (still, sparkling, flavoured) and for all drinking occasions, from wines for everyday drinking to fine wines for special events. We suggest 3 approaches :

Signature Prima Vinae
Maisons de Terroirs
Services & Innovations

Our ambition


To assist in the conception and creation of the wines of tomorrow for our customers, wine professionals in France and abroad.

A few information


Prima Vinae is the wine division of the PVS group, owned by the Picard family.

Its turnover is 80 millions euros.

We own more than 150 hectares of vines in Burgundy, Loire Valley and Rhone Valley.


PRIMA VINAE - 5 Chemin du Château - 21 190 Chassagne-Montrachet - France
Tel. 03 80 21 98 64 - Fax 03 80 21 98 55
CRÉATION : monogramme-marketing

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